Brighter Futures at Westfield Stratford City
October saw ELBA’s unique campaign with The Big Issue, and corporate partners T. Rowe Price and Unibail-Rodamco-Westfield launched. Brighter Futures campaign promotes the good that business can do in supporting young people with their employability.
The campaign involved an eight page supplement in the pan-London edition of The Big Issue, week commencing 14 October 2019. The Big Issue featured the supplement on its website and social media channels. ELBA supporters submitted photographs of themselves with their copy during the week – check out the gallery of photos here.
During the campaign week,Unibail-Rodamco-Westfield allowed ELBA to take-over its charity desks at the Westfield Stratford City mall all day on Monday 14 and Tuesday 15 October 2019. The mall has a footfall of 100,000-150,000 daily.
2000 copies of the magazine were bought in advance by Unibail-Rodamco-Westfield and T. Rowe Price, and distributed by respective volunteers, alongside ELBA staff and students from Norlington School’s Sixth Form.
“I am more of an introvert, but I really enjoyed communicating with the public and handing out The Big Issue at Westfield Stratford City”, Umeira, Norlington Sixth form student.
The activity also raised funds for the participating School and T. Rowe Price’s national charity partner Place2Be, a children’s mental health charity.
For more information, contact Andrea Rannard-Lambert BrighterFutures@elba-1.org.uk or 020 7068 6960.
