‘ELBA: 30 Years of Creating Brighter Futures’ is a new, unique campaign between The Big Issue, T. Rowe Price, Westfield Stratford City and ELBA, helping young east Londoners with their employability.

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ELBA is excited to announce a new, unique campaign between The Big Issue, T. Rowe Price, Westfield Stratford City and ELBA.

“ELBA: 30 Years of Creating Brighter Futures” is the focus of our campaign, looking at what ELBA and friends have achieved and have planned to help young east Londoners with their employability.

Featured in an eight page supplement in the pan-London edition of The Big Issue, to be published week commencing 14 October 2019.

The campaign will focus on what ELBA together with T. Rowe Price, Westfield Stratford City and other corporate members and community partners, have achieved over the last 30 years and what we have planned for the future.

The campaign will spread the word about the good that business can do in supporting young people to make the most of their potential and to get into good opportunities, at a time when the employability of our young people is critically important and concern about serious youth violence is high.

The campaign will also showcase young people, community partners, business leaders and corporate volunteers working together. Students from Norlington School’s 6th Form will be helping distribute copies of the “ELBA: 30 Years of Creating Brighter Futures” edition alongside volunteers from URW and TRP, ELBA and The Big Issue, to shoppers at Westfield Stratford City during the campaign week (14 and 15 Oct).

The mall activity will spread the word to local residents and businesses about how ELBA and its members can support young people to make a good start to their working lives that can lead to a brighter future.

The activity will also help raise funds for participating community partners and T. Rowe Price’s national charity partner Place2Be, a children’s mental health charity, who will benefit from some of the money raised through the distribution of the magazines at the mall.

We hope our members, located in Canary Wharf and the City of London, and community partners, during the campaign week will also be purchasing copies of the magazine to show their support.


We have a call to action:

Members – purchase a copy of the magazine week commencing 14 October 2019 to show your support; and send us a photo of you with your copy for our website! OR let ELBA know urgently if you would like to buy bulk copies and work with us to distribute as part of the campaign.

Business – work with ELBA to support local young people in east London

Local young people – get in touch with ELBA to see how we can help you

Community organisations and schools – connect with ELBA so we can support local young people in east London

The campaign will reach millions of people through The Big Issue’s online and social media readership and Westfield Stratford City footfall, totalling over 50 million people.

The campaign will culminate at ELBA’s 30th Anniversary celebration event on 30th October, at East Wintergarden, Canary Wharf, an event supported by Canary Wharf Group, The Collective and Countryside. Bringing together business, community leaders and those that have benefitted from ELBA’s work over the past 30 years, the event will celebrate what can be achieved when business and community work together.

Lord John Bird, founder of The Big Issue and Geoff Thompson, founder of Youth Charter and Chair of the University of East London, will be among the speakers.

As part of the 30th October celebration day, ELBA will be aiming for a Guinness World Records® attempt for the Largest Employability Skills Lesson. This will take place at East Wintergarden, Canary Wharf on the 30th October.

For more information, contact Andrea Rannard-Lambert BrighterFutures@elba-1.org.uk or 020 7068 6960.

Follow the campaign on Twitter using the hashtag #ELBABrighterFutures

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