In the past year…

£ 0
Worth of gifts donated
Toys donated
Community organisations supported
Companies involved

uring the festive season most of us start to think of what’s on the list for Christmas, ticking off gifts for family and friends.

Here at ELBA, the festive season also means the launch of the annual Toy Appeal – an initiative that has been running for many years, offering companies and employees a chance to spare a thought, and a gift, for children in the local community.

Each Christmas, we organise for gifts to be bought, donated, sorted and delivered to children and young people in east London and beyond. Each year, over £100,000 worth of gifts are donated and the demand from community partners is increasing as more families face financial uncertainty.

The Toy Appeal is a key part of our work building the connection between businesses and the community. With the generous support of participating companies and employees, we provide a moment of festive cheer and happiness to many children and families across London.

How it works: We create a list of toys to be bought from an online Gift List, making the process simple and ensuring all gifts are of a similar value. Alternatively, money can be donated (click here to donate via our ,Just Giving page) which will be spent on gifts from the Gift list. In October and November, companies and employees deliver the gifts to the ‘ELBA Grotto’. In December the gifts are organised and sorted by ELBA and volunteers, and collected by community partners. From there, they bring joy to many young children and kick-start festive celebrations.

We hope that many business volunteers will dig deep and purchase gifts for young people of all ages. Let’s make this the biggest and happiest Toy Appeal to date!

If you are a company and want to get involved, email:

  • “For the end of year Christmas Party, we have been able to give the children toys donated through ELBA’s Toy Appeal. Many of the children would normally go without, and we would not have been able to provide such wonderful presents if it were not for the hard work of the ELBA team and the generous support from their corporate and other partners. The toys have always been of such high quality and of an educational value. Many of the parents thank us, as they truly appreciate their worth.”

    Shadna Miah
    Shadna Miah Home Start Newham
  • “UBS employees are passionate about this appeal as they really feel they are making a difference in a young person’s life at a time of year when they may not receive a gift”

    Lynsey Fitzpatrick Employee Volunteer Manager at UBS
  • “We really appreciate the continued support and contributions received from ELBA and their partners. Through your help we are able to make many young people smile.”

    The Concorde Centre Hackney Marsh Partnership
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