The power of comms @ELBA

(Above image courtesy of howtostartablogonline.net)

Written by Maria Tonchievici, Comms Chair

Like most organisations, ELBA’s communications strategy directs what we say externally. And, 2024 has been an exceptionally dynamic year for comms in which we have celebrated anniversaries and campaigns, and amplified our partners and programmes.

By connecting public, private and voluntary sectors, we’ve fostered meaningful opportunities and strengthened relationships with corporate partners, local communities, volunteers and beneficiaries.

Platforms like LinkedIn and Instagram have been instrumental in storytelling, advocacy and community building. Our website and monthly newsletter have enabled ELBA to share compelling narratives that inspire action, mobilise volunteers and create partnership in East London.

2024 Communications snapshot:

• LinkedIn:119 posts published, fostering professional connections and awareness.

• Instagram:
  • 111 posts showcasing collaboration.
  • 224 stories for real-time updates.
  • 25 reels leveraging video content for storytelling.
• Website:
  • 67 new stories, reflecting our ongoing impact.
  • 41 case studies providing in-depth insights.
  • 10 blog posts sharing thought leadership.

These numbers highlight a real communications effort, but more importantly each statistic represents our collective partnership stories. As we look to the year ahead, let’s continue to amplify, inspire and mobile together through the power of comms.

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